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| Es kann ich nicht verstehen/ Je ne peux pas comprendre |
Lindt & Sprungli launched a new range of chocolates in the past week, and there were a few things I noticed when I walked into my local Coop and was smashed in the face by the marketing campaign. The new chocolates are called
Hello, and they are somewhat of a departure from what you'd expect from Lindt. On their
Swiss website, the company claims that they are known worldwide for their leadership in the premium chocolate segment, which I found interesting, because I thought they were known for making an advert that is acknowledged to be cheesier than the Ferrero Rocher advert. But taking Lindt at their word, and assuming they are the leading premium chocolate maker in the world, the new line of Hello chocolates do not seem to reflect this positioning.
